FiveCurrents Awarded Rio de Janeiro’s Reveillon 2010

Friday, October 16, 2009

FiveCurrents, the creative and production firm that produced the ceremonies of the Rio 2007 Pan American Games, today announced that they are producing Reveillon 2010. When two million people gather on Copacabana Beach to ring in the New Year, they will experience the first Reveillon of a new decade and one of the largest celebrations on the planet.

“We are proud and honored that we were chosen to produce Reveillon 2010,” said Scott Givens, president of FiveCurrents. “In 2010, we will revolutionize the way Cariocas celebrate the New Year with new event conception and design, a custom-designed fireworks show with an integrated sound system and music synchronization, and sophisticated audio, revolutionary stage design, and a new broadcast and simulcast design.”

Reveillon 2010 will feature headline talent, and satellite stages to distribute the party along the beach. The celebration will feature a fully integrated audio system along the length of Copacabana Beach, and a revolutionary fireworks spectacular synchronized to music. The Main Stage will be set to deliver an iconic image with the famed Sugarloaf Mountain as a backdrop.

FiveCurrents was the Executive Producer for Rio 2016’s recent successful Olympic bid, responsible for producing the IOC Evaluation Commission’s visit to Rio, and all presentations, videos and creative support for the campaign. Chairman of NBC Universal Sports & Olympics Dick Ebersol said of the final presentation in Copenhagen in October, “Rio’s presentation was the best I have seen in 20 years.”

FiveCurrents is also pleased to announce that they have opened FiveCurrents Produções Criativas in Rio de Janeiro, Brasil.

Rio Reveling in Olympic Win

Wednesday, October 14, 2009

The people of Rio de Janeiro are still celebrating their win over Chicago, Tokyo and Madrid to host the 2016 Olympic Games. The Rio bid received many commendations including one by NBC Universal Sports & Olympics Chairman Dick Eberson who said, “Rio’s presentation was the best I have seen in 20 years.”

Forbes Magazine’s Alan Adamson wrote: “I happen to think that the folks who were in charge of the Olympics branding strategy in Rio de Janeiro did a phenomenal job of differentiating Rio’s promise from the other cities in contention, and then clearly establishing its relevance to the IOC.”

FiveCurrents is proud of its team: Executive Producer Scott Givens, Creative Director Libby Hyland, Director of Production Christopher Laue, and Producer Keith Davenport for their hard work and dedication to the bid.

Scott Givens was recently interviewed by Reuters to discuss his involvement in the bid. Here is an excerpt from that story which ran on 4 October:

“It may have been the smallest audience Scott Givens has ever had to woo but it was by far the most influential.

When the International Olympic Committee gathered to elect the winning bid for the 2016 Olympics, each of the four candidates — Chicago, Tokyo, Rio de Janeiro and Madrid — had 45 minutes to make their pitch to the audience of about 100 members.

Rio’s presentation, which included speeches, videos, digital maps and still photographs, was praised by seasoned observers as the best of the four and possibly the best ever seen, playing an important role in helping the Brazilian city win the Games.”

To read the full article, please click here.

Vancouver Mayor Unveils LiveCity Vancouver

Thursday, October 8, 2009

During the 2010 Olympic Winter Games, FiveCurrents will create LiveCity Vancouver, two celebration sites in the heart of the city, with their partner Live Nation. These sites, LiveCity Yaletown and LiveCity Downtown will provide live entertainment, Olympic coverage, dynamic nightly shows and fireworks.

“LiveCity Vancouver is all about celebration and sharing the moment,” says Mayor Gregor Robertson at a press conference on 7 October. “It is about the chance to stand shoulder to shoulder with neighbours from around the block or across the country as well as new friends and visitors to our city – to experience the excitement and celebrate the true spirit of the Olympic and Paralympic Winter Games together.”

Creative Director, Scott Givens, told the Province “It will be free, fun and safe, and organized to create a great experience.” When asked about the winter weather conditions, he added, “It’s a party, rain or shine.” FiveCurrents’ Vice President of Production, Chris Laue, is the Creative Producer of both sites.

LiveCity Vancouver will offer top local, Canadian and international entertainment, big-screen Olympic Winter Games sporting coverage, Olympic sponsor and partner pavilions and much more. The two sites, LiveCity Yaletown and LiveCity Downtown will feature the following:

  • LiveCity Yaletown – On the water’s edge at David Lam Park, LiveCity Yaletown will feature live local, national, and international entertainment on the main stage in the afternoon and into the night, culminating each evening with a dynamic nightly closing show. Giant screens will show highlights of Olympic Winter Games sport coverage and visitors can enjoy the interactive Olympic sponsor pavilions, Vancouver House, and much more.
  • LiveCity Downtown – An urban gathering place in the heart of the city at Georgia and Cambie Streets, LiveCity Downtown is all about the spirit of sport and competition. A giant screen will show live coverage of the Olympic and Paralympic Winter Games events as they unfold. This is the place to meet with friends and mingle with visitors from around the world in a lively, urban setting.

There will be something for everyone on stage at LiveCity Yaletown. The following groups are representative of the wide range of talent from across Canada and around the world that will perform nightly at LiveCity Yaletown: Alexisonfire, Allez Ouest, Blue Rodeo, Crystal Shawanda, Damian “Jr. Gong” Marley, Deadmau5, Jim Byrnes, Steve Dawson and The Sojourners, Johnny Reid, Jully Black, Malajube, the Sam Roberts Band, Wilco and Wintersleep.

For more information, please visit

Rio de Janeiro Wins Olympic Bid

Friday, October 2, 2009

FiveCurrents is honored and thrilled to announce that Rio de Janeiro has won the distinction of hosting the first Olympic Games in South America in 2016.

This is a proud moment for all Cariocas, Brasilians, and South Americans, who will immediately begin preparations in Rio de Janeiro for the 2016 Olympic Games. Through the Games, the world will have the opportunity to see the beauty, modernity, and passion of Rio de Janeiro.

“The Olympic Games belongs to all people, all continents, all humanity.” President Lula said, and continued “For the others it will be just one more Games, for us it will boost the self-esteem of Brazilians,” Lula said.

“This tremendous accomplishment could not have been achieved without the amazing effort put forth by the entire bid team,” says Scott Givens, President of FiveCurrents, Bid Consultant to Rio 2016, who produced all Rio 2016 presentations, including the Evaluation Commission visit in Rio de Janeiro and the final presentation today in Copenhagen. Givens adds, “An Olympic Games has never been held in South America. Rio is ready to welcome the world in 2016, and FiveCurrents is thrilled to be part of the Rio 2016 team.” FiveCurrents also produced the Opening and Closing Ceremonies for the Rio 2007 Pan American Games.

The vote, held in Copenhagen Friday, 2 October, took three rounds in whichChicago was eliminated first, followed by Tokyo, leading to a vote between Madrid and Rio de Janeiro. Brasil’s President, Luiz Inácio Lula da Silva, Governor of the state of Rio de Janeiro, Sergio Cabral, the Mayor of the city of Rio de Janeiro, Eduardo Paes, and Presiden of the Brasilian Olympic Committee, Carlos Nuzman, all attended the Olympic Congress in Copenhagen as they united to bring the Olympic Games to Rio.

We look forward to seeing you in Rio in 2016!

Viva Sua Paixão – Live Your Passion