FiveCurrents featured in DirectMarketing News

Thursday, January 31, 2013

FiveCurrents’ President, Scott Givens, recently spoke with Ryan Joe, Senior Editor of Direct Marketing News about audience engagement at events of all sizes:

FiveCurrents Wins ISEM Award for Best Opening and Closing Ceremony

Monday, November 12, 2012

FiveCurrents is proud to announce that, last week in London, the Guadalajara 2011 Pan American Games Opening and Closing Ceremonies won the International Sports Event Management Award for Best Opening and Closing Ceremony. The ceremonies won based on their innovation within the vision and theme of the Games; their strong impact on local, national and international media; and the positive spectator experience both at the Omnilife Stadium and those viewing the broadcast.

FiveCurrents would like to thank everyone involved in bringing these ceremonies to life. The team ensured that they remained authentically Mexican and represented the rich culture and wonderful people of Guadalajara and Mexico. We couldn’t have made these ceremonies happen without every member of the team.

Opening and Closing Ceremonies have become integral to the image of Olympic and Continental Games, and FiveCurrents is honored to be behind the delivery of the successful Opening and Closing Ceremonies of the Guadalajara 2011 Pan and Parapan American Games.

For more information about the International Sports Event Management Awards, please visit:

For more information about FiveCurrents, please visit:

Opening Ceremony of the Guadalajara 2011 Pan American Games Receives Emmy Award

Monday, September 17, 2012

FiveCurrents production of the Opening Ceremony of the XVI Pan American Games Guadalajara 2011 earns Emmy Award for costume design

15 September 2012  – Los Angeles, CA – During the Academy of Television Arts and Sciences Primetime Creative Arts Emmy Awards, Maria Rosario Mendoza received an Emmy Award for costume design for the FiveCurrents production of the XVI Pan American Games Guadalajara 2011 Opening Ceremony. The Opening Ceremony took place on 14 October 2011 at Omnilife Stadium in Guadalajara, México in front of a broadcast audience of more than 200 million people in every country across North and South America.

FiveCurrents’ President and Executive Producer Scott Givens said, “I am thrilled for Maria. Her costume designs were modern and fresh, but still paid tribute to Guadalajara’s rich heritage. They added tremendous life, beauty, color and authenticity to the Opening Ceremony, and I am proud to have the chance to work with such world-class talent.”

Maria Rosario Mendoza opened Mexican fashion house Takasami in 1980 and has been creating clothing full of the historic and artistic beauty of Mexico ever since. Mendoza is one of the preeminent fashion designers in Mexico, and with a masters degree in Mexican history and an artistic fashion flare, she brought unique perspective, artistry and skill to the project.

Upon receiving the award Maria said “I am so honored to be recognized by the Academy for my work on the Guadalajara 2011 Opening Ceremony. My goal was to represent the rich culture of my country and I would like to thank everyone involved in bringing this amazing show together.”

FiveCurrents is a mega-event production firm with production credits ranging from the London 2012 Olympic and Paralympic Winter Games to the Clinton Global Initiative Annual Meeting to the Salt Lake 2002 Olympic and Paralympic Ceremonies. FiveCurrents also produced the Ceremonies of the XV Pan American Games in Rio de Janeiro in 2007.

The Pan American Games is a multi-sport event between athletes from all nations in the Americas, held every four years in the year before the summer Olympic Games. Recognized by the International Olympic Committee (IOC) and Association of National Olympic Committees (ANOC), the Pan American Games was established 8 August 1948 by the National Olympic Committees of the Americas.

FiveCurrents Produções Criativas and GEO Eventos Announce Partnership

Monday, August 15, 2011

FiveCurrents Produções Criativas and GEO Eventos have formed a partnership to produce major events in Brazil.

For GEO Eventos, the partnership with FiveCurrents is strategic for developing world-class sports and entertainment events. “GEO is proud to have by its side such an experienced partner like FiveCurrents, who serves as the production company behind the ceremonies of the London 2012 Olympic and Paralympic Games, and the international conferences of the Clinton Global Initiative.   Partnering shows how strongly committed we both are to producing inspiring events in Brazil,” said Leonardo Ganem, general director for GEO Eventos.

“Rio de Janeiro is a very special city for FiveCurrents. From producing the 2007 Pan American Games Ceremonies, through the bid for the Rio 2016 Olympic and Paralympic Games, FiveCurrents remains deeply committed to bringing the beauty of Rio and Brazil to a global audience. FiveCurrents’ experience, combined with GEO Eventos’ national production capability, creates a solid team ready to create flagship events,” said Scott Givens, president of FiveCurrents.

FiveCurrents GEO, with its headquarters in Rio de Janeiro, is committed to revolutionary event production in Brazil. The partnership between the two companies comes at a historic moment, when Rio de Janeiro, Brazil, and South America welcome FIFA World Cup 2014, and the Rio 2016 Olympic and Paralympic Games for the first time.

About GEO Eventos – The result of an association between Globo Organizations and RBS Group, GEO Eventos is a company dedicated to the promotion and production of events in the areas of sports, entertainment, business and arenas. Its objective is to create brand experiences that prioritize quality, safety, innovation and sustainability, and ultimately add value to clients and partners through long-term and emotional connections with people. Events produced by the company include: F1Rocks, Tênis Espetacular, ASP Surf World Tour Rio, HSM, Expo Money and FIFA World Cup Preliminary Draw, broadcast to approximately 200 nations and attended by President Dilma.

About FiveCurrents Produções Criativas – FiveCurrents is a company dedicated to creating the world’s most inspiring live events. FiveCurrents has the flexibility to adapt to large- and small-scale projects, from leading production teams as large as 5,000 for the biggest events in the world, to working one-on-one with clients on brand and creative strategy. FiveCurrents’ principals have worked together to produce the Opening and Closing Ceremonies at the XV Pan American Games in Rio de Janeiro, LiveCity Vancouver (live sites for the Vancouver 2010 Olympic Winter Games), Rio Reveillon 2010, the Rio 2016 Olympic Bid, Disneyland’s 50th Anniversary celebration, the Clinton Global Initiative, and all creative and ceremonies for the Salt Lake 2002 Olympic and Paralympic Winter Games. FiveCurrents is currently the production company behind the London 2012 Olympic and Paralympic Ceremonies, and is producer for the Opening and Closing Ceremonies for the XVI Pan and Para Pan American Games in Guadalajara, Mexico.

Press Information: 

Juliana Carvalho
Anaik Weid
(11) 3846-5787

GEO Eventos
Cristiane Moraes
(11) 2344-4267/7964-9704

FiveCurrents Produções Criativas
Branca Pizzi
(21) 8483 0006

Guadalajara Ceremonies Plan For Toronto Handover

Thursday, June 23, 2011

The Toronto 2015 Pan American Games Organizing Committee is already planning its participation in the Guadalajara 2011 Closing Ceremonies.

COPAG shared with Toronto 2015 organizers plans for the closing ceremony for both the Pan American and Parapan American Games. Representatives from both closing ceremony committees are planning the flag handover to be presented to the Canadian capital city of Quebec.

Personnel from BaAM Productions, on the Toronto side, and FiveCurrents, the production company for the Guadalajara Opening and Closing Ceremonies, started to share ideas of what Toronto would like to include in their October 30 presentation.

The Canadian delegation toured the Omnilife and Telmex Athletics Stadiums, venues where America’s Fiesta will come to an end, and where the Games will be officially handed over to Toronto 2015.

“We came to facilitate some ideas about what we would like to present to the audience. We need to spend some time with this team in order to understand the technical needs of our end product. This is an incredible team! We would like to grasp what is technically possible and what might be just impossible to do,” said Toronto 2015 Marketing Vice President Katherine Henderson.

Toward the end of July, the show for both the Pan American and Parapan American Games closing ceremonies will be fully planned.

For more information about the XVI Pan American Games, please click here.