FiveCurrents featured in DirectMarketing News

Thursday, January 31, 2013

FiveCurrents’ President, Scott Givens, recently spoke with Ryan Joe, Senior Editor of Direct Marketing News about audience engagement at events of all sizes: http://www.dmnews.com/big-audiences-for-big-events/article/278256/


FiveCurrents Wins ISEM Award for Best Opening and Closing Ceremony

Monday, November 12, 2012

FiveCurrents is proud to announce that, last week in London, the Guadalajara 2011 Pan American Games Opening and Closing Ceremonies won the International Sports Event Management Award for Best Opening and Closing Ceremony. The ceremonies won based on their innovation within the vision and theme of the Games; their strong impact on local, national and international media; and the positive spectator experience both at the Omnilife Stadium and those viewing the broadcast.

FiveCurrents would like to thank everyone involved in bringing these ceremonies to life. The team ensured that they remained authentically Mexican and represented the rich culture and wonderful people of Guadalajara and Mexico. We couldn’t have made these ceremonies happen without every member of the team.

Opening and Closing Ceremonies have become integral to the image of Olympic and Continental Games, and FiveCurrents is honored to be behind the delivery of the successful Opening and Closing Ceremonies of the Guadalajara 2011 Pan and Parapan American Games.

For more information about the International Sports Event Management Awards, please visit: http://www.iirme.com/isem/awards.

For more information about FiveCurrents, please visit: http://fivecurrents.com.


Opening Ceremony of the Guadalajara 2011 Pan American Games Receives Emmy Award

Monday, September 17, 2012

FiveCurrents production of the Opening Ceremony of the XVI Pan American Games Guadalajara 2011 earns Emmy Award for costume design

15 September 2012  – Los Angeles, CA – During the Academy of Television Arts and Sciences Primetime Creative Arts Emmy Awards, Maria Rosario Mendoza received an Emmy Award for costume design for the FiveCurrents production of the XVI Pan American Games Guadalajara 2011 Opening Ceremony. The Opening Ceremony took place on 14 October 2011 at Omnilife Stadium in Guadalajara, México in front of a broadcast audience of more than 200 million people in every country across North and South America.

FiveCurrents’ President and Executive Producer Scott Givens said, “I am thrilled for Maria. Her costume designs were modern and fresh, but still paid tribute to Guadalajara’s rich heritage. They added tremendous life, beauty, color and authenticity to the Opening Ceremony, and I am proud to have the chance to work with such world-class talent.”

Maria Rosario Mendoza opened Mexican fashion house Takasami in 1980 and has been creating clothing full of the historic and artistic beauty of Mexico ever since. Mendoza is one of the preeminent fashion designers in Mexico, and with a masters degree in Mexican history and an artistic fashion flare, she brought unique perspective, artistry and skill to the project.

Upon receiving the award Maria said “I am so honored to be recognized by the Academy for my work on the Guadalajara 2011 Opening Ceremony. My goal was to represent the rich culture of my country and I would like to thank everyone involved in bringing this amazing show together.”

FiveCurrents is a mega-event production firm with production credits ranging from the London 2012 Olympic and Paralympic Winter Games to the Clinton Global Initiative Annual Meeting to the Salt Lake 2002 Olympic and Paralympic Ceremonies. FiveCurrents also produced the Ceremonies of the XV Pan American Games in Rio de Janeiro in 2007.

The Pan American Games is a multi-sport event between athletes from all nations in the Americas, held every four years in the year before the summer Olympic Games. Recognized by the International Olympic Committee (IOC) and Association of National Olympic Committees (ANOC), the Pan American Games was established 8 August 1948 by the National Olympic Committees of the Americas.


FiveCurrents Produções Criativas and GEO Eventos Announce Partnership

Monday, August 15, 2011

FiveCurrents Produções Criativas and GEO Eventos have formed a partnership to produce major events in Brazil.

For GEO Eventos, the partnership with FiveCurrents is strategic for developing world-class sports and entertainment events. “GEO is proud to have by its side such an experienced partner like FiveCurrents, who serves as the production company behind the ceremonies of the London 2012 Olympic and Paralympic Games, and the international conferences of the Clinton Global Initiative.   Partnering shows how strongly committed we both are to producing inspiring events in Brazil,” said Leonardo Ganem, general director for GEO Eventos.

“Rio de Janeiro is a very special city for FiveCurrents. From producing the 2007 Pan American Games Ceremonies, through the bid for the Rio 2016 Olympic and Paralympic Games, FiveCurrents remains deeply committed to bringing the beauty of Rio and Brazil to a global audience. FiveCurrents’ experience, combined with GEO Eventos’ national production capability, creates a solid team ready to create flagship events,” said Scott Givens, president of FiveCurrents.

FiveCurrents GEO, with its headquarters in Rio de Janeiro, is committed to revolutionary event production in Brazil. The partnership between the two companies comes at a historic moment, when Rio de Janeiro, Brazil, and South America welcome FIFA World Cup 2014, and the Rio 2016 Olympic and Paralympic Games for the first time.

About GEO Eventos – The result of an association between Globo Organizations and RBS Group, GEO Eventos is a company dedicated to the promotion and production of events in the areas of sports, entertainment, business and arenas. Its objective is to create brand experiences that prioritize quality, safety, innovation and sustainability, and ultimately add value to clients and partners through long-term and emotional connections with people. Events produced by the company include: F1Rocks, Tênis Espetacular, ASP Surf World Tour Rio, HSM, Expo Money and FIFA World Cup Preliminary Draw, broadcast to approximately 200 nations and attended by President Dilma.

About FiveCurrents Produções Criativas – FiveCurrents is a company dedicated to creating the world’s most inspiring live events. FiveCurrents has the flexibility to adapt to large- and small-scale projects, from leading production teams as large as 5,000 for the biggest events in the world, to working one-on-one with clients on brand and creative strategy. FiveCurrents’ principals have worked together to produce the Opening and Closing Ceremonies at the XV Pan American Games in Rio de Janeiro, LiveCity Vancouver (live sites for the Vancouver 2010 Olympic Winter Games), Rio Reveillon 2010, the Rio 2016 Olympic Bid, Disneyland’s 50th Anniversary celebration, the Clinton Global Initiative, and all creative and ceremonies for the Salt Lake 2002 Olympic and Paralympic Winter Games. FiveCurrents is currently the production company behind the London 2012 Olympic and Paralympic Ceremonies, and is producer for the Opening and Closing Ceremonies for the XVI Pan and Para Pan American Games in Guadalajara, Mexico.

Press Information: 

Juliana Carvalho juliana.carvalho@approach.com.br
Anaik Weid anaik.weid@approach.com.br
(11) 3846-5787

GEO Eventos
Cristiane Moraes cristiane.moraes@GEOeventos.com
(11) 2344-4267/7964-9704

FiveCurrents Produções Criativas
Branca Pizzi bpizzi@fivecurrents.com.br
(21) 8483 0006


Guadalajara Ceremonies Plan For Toronto Handover

Thursday, June 23, 2011

The Toronto 2015 Pan American Games Organizing Committee is already planning its participation in the Guadalajara 2011 Closing Ceremonies.

COPAG shared with Toronto 2015 organizers plans for the closing ceremony for both the Pan American and Parapan American Games. Representatives from both closing ceremony committees are planning the flag handover to be presented to the Canadian capital city of Quebec.

Personnel from BaAM Productions, on the Toronto side, and FiveCurrents, the production company for the Guadalajara Opening and Closing Ceremonies, started to share ideas of what Toronto would like to include in their October 30 presentation.

The Canadian delegation toured the Omnilife and Telmex Athletics Stadiums, venues where America’s Fiesta will come to an end, and where the Games will be officially handed over to Toronto 2015.

“We came to facilitate some ideas about what we would like to present to the audience. We need to spend some time with this team in order to understand the technical needs of our end product. This is an incredible team! We would like to grasp what is technically possible and what might be just impossible to do,” said Toronto 2015 Marketing Vice President Katherine Henderson.

Toward the end of July, the show for both the Pan American and Parapan American Games closing ceremonies will be fully planned.

For more information about the XVI Pan American Games, please click here.


President Clinton Introduces CGI America

Monday, May 9, 2011

President Bill Clinton announced that he will host a Clinton Global Initiative (CGI) meeting focused on creating jobs and driving economic growth in the United States. The meeting, CGI America, will be the first CGI event solely dedicated to economic issues impacting the U.S. and will take place in Chicago on June 29-30, 2011.

“CGI America will bring together leaders from business, nonprofits, and government to develop new ideas for generating jobs now in the U.S.,” President Clinton said. “CGI members have already improved the lives of more than 300 million people around the world by making nearly 2,000 commitments. More than 250 of those commitments, worth $11.6 billion, are addressing challenges in the U.S. At CGI America, we will focus that innovation and urgency to get people working again.”

Based on the same model as CGI’s Annual Meeting, the event will convene diverse stakeholders – including CEOs of American companies and international companies with U.S. operations, national and local government officials, and leaders from the nonprofit sector – to identify effective ways to strengthen U.S. industries, unlock capital for innovation and entrepreneurship, advance energy efficiency, build clean energy infrastructure, and train Americans for the 21st-century workforce.

To learn more, follow CGI on Twitter @ClintonGlobal or visit www.cgiamerica.org.


President Clinton Announces CGI U 2011 Program

Friday, March 25, 2011

Approximately 1,000 Students To Attend CGI U Meeting, Which Will Take Place at the University of California, San Diego, April 1-3

President Bill Clinton announced the program of the fourth annual Clinton Global Initiative University (CGI U) meeting, which will be held at the University of California, San Diego from April 1-3, 2011.

“Since 2008, CGI U has brought together more than 2,500 students from 575 schools in 99 countries, all of them dedicated to addressing the great global challenges of our time,” President Clinton said. “Their work has improved the lives of thousands of people around the world. I am looking forward to convening the next generation of global leaders once again, so they can learn from each other and gain practical skills that will help them turn their ideas into real change.”

Building on the successful model of the Clinton Global Initiative, CGI U brings together approximately 1,000 students from all over the world, along with non-profit leaders, entrepreneurs, and celebrities engaged in efforts to create positive change. Each student makes a Commitment to Action – a detailed plan for improving lives within one of CGI U’s focus areas: education, environment & climate change, peace & human rights, poverty alleviation, and public health.

Since 2008, through their Commitments to Action, CGI U members have:

  • Made more than $1.3 million in infrastructure improvements to schools and libraries in countries including the U.S., Rwanda, Nigeria, and Laos;
  • Reached more than 74,000 students, faculty, and staff with educational efforts and outreach about clean energy and sustainability;
  • Placed more than 3,800 new recycling containers on college campuses and in surrounding communities;
  • Engaged 2,700 people in workshops on conflict resolution, diplomacy, and peace;
  • Established and maintained more than 90,000 square feet of community gardens;
  • Introduced more than 3,000 bicycles on college campuses in the U.S., Ghana, Uganda, Kenya, Cameroon, and China and much more.

The 2011 CGI U meeting will include large plenary sessions where CGI U participants can learn about innovative approaches to solving global issues, along with smaller working sessions focused on skills such as fundraising and marketing, and a large-scale service project at the San Diego Food Bank. Sessions will include:

  • Financial Aid: Innovation for Affordability, developed with MTV and mtvU, will focus on addressing the prohibitive cost of higher education;
  • LGBT Rights in the U.S. and Beyond, which will examine efforts to fight bullying and other infringements on the rights of lesbian, gay, bisexual, and transgender people;
  • On the Edge: Poverty Along the U.S.-Mexico Border, which will address challenges such as violence and high unemployment; and
  • The Urban Planet: Solutions for a Crowded World, which will examine the ongoing challenges and opportunities created by rapid urbanization.

Program participants will include: Mark Arnoldy, founder, NepalNUTrition; Michele Barry, senior associate dean of global health, Stanford University; Nnimmo Bassey, chair, Friends of the Earth International; Raquel “Rocsi” Diaz, TV personality, RocStar Rebuilds; Jose Reyes Ferriz, former mayor of Ciudad Juarez; Lorena Garcia, executive chef, restaurateur, and judge on NBC’s “America’s Next Great Restaurant”; Marye Anne Fox, chancellor, University of California, San Diego; Shirley Ann Jackson, president, Rensselaer Polytechnic Institute; Van Jones, distinguished visiting fellow, Princeton University; Peggy Liu, chairperson, Joint US-China Collaboration on Clean Energy; Jessica O. Matthews, co-founder, sOccket Inc.; Mandy Moore, ambassador, Population Services International; Gavin Newsom, lieutenant governor of California; Deogratias Niyizonkiza, founder, Village Health Works; Eduardo Padrón, president, Miami Dade College; Sean Penn, humanitarian and actor; Nan Shi, secretary general, Urban Planning Society of China; Richard Socarides, president, Equality Matters; Anu Sridharan, co-founder, NextDrop; Kate Stohr, managing director, Architecture for Humanity; and Kevin Surace, chief executive officer, Serious Materials.

On Sunday, April 3, the program will culminate in a service project, in which CGI U attendees and volunteers will work alongside 100 local veterans at the San Diego Food Bank. The San Diego Food Bank provides food to over 340,000 individuals monthly, while also advocating for the hungry and educating the public about hunger-related issues. Participants will sort, inspect, package, and distribute food for low-income military and non-military families, and help with beautification projects. In total, they will contribute more than 2,500 hours of service for the Food Bank.

UC San Diego, which is celebrating its 50th anniversary this year, has been recognized widely for its local impact, national influence, and global reach. In 2009, Washington Monthly named UC San Diego number one in its rankings, which measure “what colleges are doing for the country.” The school has also been named one of the top ten public universities by U.S. News & World Report.

The full agenda can be found at http://www.cgiu.org/meetings/2011/agenda.asp. The meeting will be webcast live at http://www.cgiu.org. On Twitter, follow CGI U (@cgiu) or the Clinton Global Initiative (@ClintonGlobal). CGI U is also on Facebook at Facebook.com/CGIUniversity.