FiveCurrents Produções Criativas and GEO Eventos Announce Partnership

Monday, August 15, 2011

FiveCurrents Produções Criativas and GEO Eventos have formed a partnership to produce major events in Brazil.

For GEO Eventos, the partnership with FiveCurrents is strategic for developing world-class sports and entertainment events. “GEO is proud to have by its side such an experienced partner like FiveCurrents, who serves as the production company behind the ceremonies of the London 2012 Olympic and Paralympic Games, and the international conferences of the Clinton Global Initiative.   Partnering shows how strongly committed we both are to producing inspiring events in Brazil,” said Leonardo Ganem, general director for GEO Eventos.

“Rio de Janeiro is a very special city for FiveCurrents. From producing the 2007 Pan American Games Ceremonies, through the bid for the Rio 2016 Olympic and Paralympic Games, FiveCurrents remains deeply committed to bringing the beauty of Rio and Brazil to a global audience. FiveCurrents’ experience, combined with GEO Eventos’ national production capability, creates a solid team ready to create flagship events,” said Scott Givens, president of FiveCurrents.

FiveCurrents GEO, with its headquarters in Rio de Janeiro, is committed to revolutionary event production in Brazil. The partnership between the two companies comes at a historic moment, when Rio de Janeiro, Brazil, and South America welcome FIFA World Cup 2014, and the Rio 2016 Olympic and Paralympic Games for the first time.

About GEO Eventos – The result of an association between Globo Organizations and RBS Group, GEO Eventos is a company dedicated to the promotion and production of events in the areas of sports, entertainment, business and arenas. Its objective is to create brand experiences that prioritize quality, safety, innovation and sustainability, and ultimately add value to clients and partners through long-term and emotional connections with people. Events produced by the company include: F1Rocks, Tênis Espetacular, ASP Surf World Tour Rio, HSM, Expo Money and FIFA World Cup Preliminary Draw, broadcast to approximately 200 nations and attended by President Dilma.

About FiveCurrents Produções Criativas – FiveCurrents is a company dedicated to creating the world’s most inspiring live events. FiveCurrents has the flexibility to adapt to large- and small-scale projects, from leading production teams as large as 5,000 for the biggest events in the world, to working one-on-one with clients on brand and creative strategy. FiveCurrents’ principals have worked together to produce the Opening and Closing Ceremonies at the XV Pan American Games in Rio de Janeiro, LiveCity Vancouver (live sites for the Vancouver 2010 Olympic Winter Games), Rio Reveillon 2010, the Rio 2016 Olympic Bid, Disneyland’s 50th Anniversary celebration, the Clinton Global Initiative, and all creative and ceremonies for the Salt Lake 2002 Olympic and Paralympic Winter Games. FiveCurrents is currently the production company behind the London 2012 Olympic and Paralympic Ceremonies, and is producer for the Opening and Closing Ceremonies for the XVI Pan and Para Pan American Games in Guadalajara, Mexico.

Press Information: 

Juliana Carvalho
Anaik Weid
(11) 3846-5787

GEO Eventos
Cristiane Moraes
(11) 2344-4267/7964-9704

FiveCurrents Produções Criativas
Branca Pizzi
(21) 8483 0006

Rio 2016 Olympic Emblem Launched

Monday, January 3, 2011

The team at FiveCurrents would like to congratulate Rio 2016 Organizing Committee on a successful emblem launch in front of more than 2 million people on Copacabana Beach last night! We are proud to continue our work with Rio 2016, from producing bid presentations and iconic films to helping select the emblem and serving as creative directors of the film used to launch the logo.

Check out our latest film on the Rio 2016 website:

FiveCurrents is honored to have worked with the extraordinary feature film director Andrucha Waddington, and Rio’s world-class Conspiração Films on the project. Congratulations, Rio 2016, on creating a mark that captures the Brasilian spirit, and the values of the Olympics, in a stylish andinnovative way!

Rio Reveling in Olympic Win

Wednesday, October 14, 2009

The people of Rio de Janeiro are still celebrating their win over Chicago, Tokyo and Madrid to host the 2016 Olympic Games. The Rio bid received many commendations including one by NBC Universal Sports & Olympics Chairman Dick Eberson who said, “Rio’s presentation was the best I have seen in 20 years.”

Forbes Magazine’s Alan Adamson wrote: “I happen to think that the folks who were in charge of the Olympics branding strategy in Rio de Janeiro did a phenomenal job of differentiating Rio’s promise from the other cities in contention, and then clearly establishing its relevance to the IOC.”

FiveCurrents is proud of its team: Executive Producer Scott Givens, Creative Director Libby Hyland, Director of Production Christopher Laue, and Producer Keith Davenport for their hard work and dedication to the bid.

Scott Givens was recently interviewed by Reuters to discuss his involvement in the bid. Here is an excerpt from that story which ran on 4 October:

“It may have been the smallest audience Scott Givens has ever had to woo but it was by far the most influential.

When the International Olympic Committee gathered to elect the winning bid for the 2016 Olympics, each of the four candidates — Chicago, Tokyo, Rio de Janeiro and Madrid — had 45 minutes to make their pitch to the audience of about 100 members.

Rio’s presentation, which included speeches, videos, digital maps and still photographs, was praised by seasoned observers as the best of the four and possibly the best ever seen, playing an important role in helping the Brazilian city win the Games.”

To read the full article, please click here.

Rio Presents in Lausanne

Wednesday, July 8, 2009

The Brazilian bid for the Rio de Janeiro 2016 Olympic Games received a warm reception in Lausanne, Switzerland where the four finalist cities each presented their case for hosting the 2016 Olympic Games. FiveCurrents is working with the Brazilian Olympic Committee on Rio’s Olympic bid.

“The feedback that we got was very positive,” Rio bid secretary general Carlos Roberto Osorio told the Associated Press. “People really got our message. … Rio offers something new and fresh. Of the four candidates, Rio is the novelty.”

The presentation included a map of all previous Olympic Games showing dots throughout North America, Europe, Asia and Australia, but an empty South America. Rio is hoping to host the first-ever Olympic Games in South America. 

USA Today reported that “The Brazilian city emerged with the most buzz among the four cities which made presentations Wednesday to members of the International Olympic Committee, and must be considered a potential leading contender going into the final decision in Copenhagen on Oct. 2 against Chicago, Madrid and Tokyo.”

FiveCurrents and the Brazilian bid Committee, along with Brazil’s President Luiz Inacio Lula da Silva will be in Copenhagen on 2 October for the vote to determine who will host the 2016 Olympic Games.