Rio Reveling in Olympic Win

The people of Rio de Janeiro are still celebrating their win over Chicago, Tokyo and Madrid to host the 2016 Olympic Games. The Rio bid received many commendations including one by NBC Universal Sports & Olympics Chairman Dick Eberson who said, “Rio’s presentation was the best I have seen in 20 years.”

Forbes Magazine’s Alan Adamson wrote: “I happen to think that the folks who were in charge of the Olympics branding strategy in Rio de Janeiro did a phenomenal job of differentiating Rio’s promise from the other cities in contention, and then clearly establishing its relevance to the IOC.”

FiveCurrents is proud of its team: Executive Producer Scott Givens, Creative Director Libby Hyland, Director of Production Christopher Laue, and Producer Keith Davenport for their hard work and dedication to the bid.

Scott Givens was recently interviewed by Reuters to discuss his involvement in the bid. Here is an excerpt from that story which ran on 4 October:

“It may have been the smallest audience Scott Givens has ever had to woo but it was by far the most influential.

When the International Olympic Committee gathered to elect the winning bid for the 2016 Olympics, each of the four candidates — Chicago, Tokyo, Rio de Janeiro and Madrid — had 45 minutes to make their pitch to the audience of about 100 members.

Rio’s presentation, which included speeches, videos, digital maps and still photographs, was praised by seasoned observers as the best of the four and possibly the best ever seen, playing an important role in helping the Brazilian city win the Games.”

To read the full article, please click here.


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