Reveillon 2010 Underway

Thursday, December 31, 2009

The festivities are beginning on Copacabana Beach in Rio de Janeiro as the FiveCurrents team, led by Scott Givens, prepares to ring in the New Year with 2 million revelers. FiveCurrents is producing Reveillon 2010 which includes live entertainment, a samba performance, “New Year’s Wishes,” and a fireworks spectacular that will be broadcast live, internationally, on TV Globo. The entire 4 kilometer beach has one sound system, simulcast on radio, and synched to a huge fireworks show from nine ocean barges.

News reports from Rio say that Brazil hosting the 2014 World cup and Rio, the 2016 Olympic Games, will positively impact this year’s Reveillon, making it bigger than ever before. For more information on Reveillon 2010, please visit

FiveCurrents Launches Reveillon Website

Tuesday, December 22, 2009

The Reveillon 2010 website is officially up and running. As New Year’s Eve approaches, the more than 2 million people attending Reveillon 2010 on Copacabana Beach in Rio de Janeiro can access details and information about the celebration on the website. The website, offers a schedule of events, information on how to get to Reveillon, broadcast information, and a place to register for updates and to receive a photo of the midnight moment. Attendees are asked to bring a flashlight or candle to illuminate as they ring in the New Year on Copacabana Beach. Reveillon 2010 is a FiveCurrents production and will feature live entertainment, music, samba, a headline performance and a fireworks spectacular.

For more information on Reveillon 2010, please click here.

Rio preparing for Reveillon

Monday, December 7, 2009

FiveCurrents is working hard to prepare for Reveillon 2010, the New Year’s celebration on Copacabana Beach in Rio de Janeiro. The annual event, produced by FiveCurrents, is gaining national headlines.

O Globo recently ran an article entitled “The Olympic Effect” in which the paper stated, “For the first time ever there will be an international press room at Reveillon to accommodate all the requests from Foreign Journalists (CNN, Reuters, Deutsche Welle, etc), according to RioTur (Tourism Department of Rio de Janeiro).  They attribute this to the fact that Rio de Janeiro will be the host city for the 2016 Olympic Games, and to the new interest in the fireworks show, being produced by Scott Givens (President of FiveCurrents, and Director of Reveillon).

FiveCurrents recently completed work on Rio de Janeiro’s successful bid to host the Olympic Games in 2016.

This year Reveillon will feature a fireworks spectacular synchronized to a custom soundtrack that will be broadcast along the beach and telecast on Globo TV around the world. In addition, FiveCurrents has added 3 stages along Copacabana Beach to provide more entertainment to the millions of people gathered to celebrate the New Year.

FiveCurrents Awarded Rio de Janeiro’s Reveillon 2010

Friday, October 16, 2009

FiveCurrents, the creative and production firm that produced the ceremonies of the Rio 2007 Pan American Games, today announced that they are producing Reveillon 2010. When two million people gather on Copacabana Beach to ring in the New Year, they will experience the first Reveillon of a new decade and one of the largest celebrations on the planet.

“We are proud and honored that we were chosen to produce Reveillon 2010,” said Scott Givens, president of FiveCurrents. “In 2010, we will revolutionize the way Cariocas celebrate the New Year with new event conception and design, a custom-designed fireworks show with an integrated sound system and music synchronization, and sophisticated audio, revolutionary stage design, and a new broadcast and simulcast design.”

Reveillon 2010 will feature headline talent, and satellite stages to distribute the party along the beach. The celebration will feature a fully integrated audio system along the length of Copacabana Beach, and a revolutionary fireworks spectacular synchronized to music. The Main Stage will be set to deliver an iconic image with the famed Sugarloaf Mountain as a backdrop.

FiveCurrents was the Executive Producer for Rio 2016’s recent successful Olympic bid, responsible for producing the IOC Evaluation Commission’s visit to Rio, and all presentations, videos and creative support for the campaign. Chairman of NBC Universal Sports & Olympics Dick Ebersol said of the final presentation in Copenhagen in October, “Rio’s presentation was the best I have seen in 20 years.”

FiveCurrents is also pleased to announce that they have opened FiveCurrents Produções Criativas in Rio de Janeiro, Brasil.