The Theme of the Rio 2007 Pan American Games

In a press conference at Oi Futuro, Executive Producer Scott Givens, Music Director Alê Siqueira, singer Ana Costa and Minister of Sport Orlando Silva released the theme song for the Rio 2007 Pan American Games: Viva Essa Energia. A quote from Scott Givens in Brazil’s GazetaEsportiva.net sums up the importance of music in a show produced in three languages for a world-wide broadcast audience:

“Music is the universal language of ceremonies.”

Other stories can be found at UOL, Reuters, GloboEsporte.com, Pernambunco.com and Sports Features (in English with lyrics).

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