Rio Reveling in Olympic Win

The people of Rio de Janeiro are still celebrating their win over Chicago, Tokyo and Madrid to host the 2016 Olympic Games. The Rio bid received many commendations including one by NBC Universal Sports & Olympics Chairman Dick Eberson who said, “Rio’s presentation was the best I have seen in 20 years.”

Forbes Magazine’s Alan Adamson wrote: “I happen to think that the folks who were in charge of the Olympics branding strategy in Rio de Janeiro did a phenomenal job of differentiating Rio’s promise from the other cities in contention, and then clearly establishing its relevance to the IOC.”

FiveCurrents is proud of its team: Executive Producer Scott Givens, Creative Director Libby Hyland, Director of Production Christopher Laue, and Producer Keith Davenport for their hard work and dedication to the bid.

Scott Givens was recently interviewed by Reuters to discuss his involvement in the bid. Here is an excerpt from that story which ran on 4 October:

“It may have been the smallest audience Scott Givens has ever had to woo but it was by far the most influential.

When the International Olympic Committee gathered to elect the winning bid for the 2016 Olympics, each of the four candidates — Chicago, Tokyo, Rio de Janeiro and Madrid — had 45 minutes to make their pitch to the audience of about 100 members.

Rio’s presentation, which included speeches, videos, digital maps and still photographs, was praised by seasoned observers as the best of the four and possibly the best ever seen, playing an important role in helping the Brazilian city win the Games.”

To read the full article, please click here.

Rio Presents in Lausanne

The Brazilian bid for the Rio de Janeiro 2016 Olympic Games received a warm reception in Lausanne, Switzerland where the four finalist cities each presented their case for hosting the 2016 Olympic Games. FiveCurrents is working with the Brazilian Olympic Committee on Rio’s Olympic bid.

“The feedback that we got was very positive,” Rio bid secretary general Carlos Roberto Osorio told the Associated Press. “People really got our message. … Rio offers something new and fresh. Of the four candidates, Rio is the novelty.”

The presentation included a map of all previous Olympic Games showing dots throughout North America, Europe, Asia and Australia, but an empty South America. Rio is hoping to host the first-ever Olympic Games in South America. 

USA Today reported that “The Brazilian city emerged with the most buzz among the four cities which made presentations Wednesday to members of the International Olympic Committee, and must be considered a potential leading contender going into the final decision in Copenhagen on Oct. 2 against Chicago, Madrid and Tokyo.”

FiveCurrents and the Brazilian bid Committee, along with Brazil’s President Luiz Inacio Lula da Silva will be in Copenhagen on 2 October for the vote to determine who will host the 2016 Olympic Games.